Customized packaging paper exports are booming, a new tool for brand marketing in the European and American markets!
In today's fierce brand competition, more and more European and American companies are incorporating customized thin paper packaging into their brand strategies. Data shows that the US retail packaging customization service market will reach US$10.7 billion in 2024 and is expected to exceed US$12 billion in 2025. Customized printed packaging paper will grow particularly significantly, with an annual growth rate of 7.8% (data source: Statista, March 2025 report).
As the main choice for packaging of high-frequency consumer goods such as accessories, cosmetics, clothing, and red wine, customized thin paper can not only effectively protect the product, but more importantly, it integrates the brand logo and visual elements into the consumer's "first impression", becoming a key means to improve brand awareness and repurchase rate.
Taking the British market as an example, 95% of consumers said that they were more impressed by products with "unique packaging design and brand logo"; 83% of consumers believed that packaging directly affects their purchasing decisions (Mintel Packaging Study, December 2024).
Customized thin paper packaging is changing from "optional" to "indispensable" core resources for brands. Especially in markets such as the United States, the United Kingdom, Canada, Australia, and France that focus on brand culture and environmental awareness, the combination of personalized printing + degradable materials has become a "win-win choice" to enhance brand tone and environmental protection image.
Insight in one sentence: Customers don't remember what you sent, but they must remember the appearance of your packaging.
